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Chart of how people search for physical therapists

2023 Physical Therapy Consumer Survey

Our 2023 Physical Therapy Consumer Survey is now published and available for free download from our free resources page.

We commissioned a professional survey company to ask 400 people a range of questions about their awareness around physical therapy, what could be treated, their confidence in different types of treatments, and how they would go about choosing a practitioner.

The results were sometimes surprising, with 1 in 4 people surveyed not being aware that physical therapy could treat sports injuries, and only 1 in 3 women over 35 aware that gynae and pelvic floor physio services are available.

Data on how patients approach choosing a therapist is also crucial to physical therapy clinics looking to market their service, and showed a heavy weighting towards Google search.

To download the complete survey, complete with tips on applying the lessons to your own marketing, simply go to our free resources page.

Free Web Review

We use our research information such as our annual survey and keyword guide to provide data-driven marketing for physical therapy clinics, and offer a Free Web Review to look at your current marketing strategy and offer no-obligation advice on the best strategy for your clinic. To book your review, visit our Free Review page.