Marketing 101 Package

Start Right. Start Here.

Marketing 101 is the foundation of all our marketing packages. It’s a standalone service for smaller clinics, and the foundation of our service to larger clinics.

The basics of conversion, SEO, retention and comms are fundamental to all your marketing, now and in the future. With Marketing 101 we establish these effectively, providing a solid and durable marketing foundation.

Startup

We will create a solid foundation that will support all of your marketing efforts now and in the years ahead.

Up to £300k clinic

We’ll work through these foundations without duplicating anything you already have in place. You can then build on them with various marketing channel options.

£300k+ clinic

We’ll work with you to review and maintain these foundations before working on broad multi-channel marketing and larger seasonal campaigns

Versatile

Packages from startup practitioners to £1M clinics

Integration

We integrate seamlessly with you, your team and your freelancers

Foundations

Our foundational Marketing 101 package is included for everyone

Customisable

Take a focused route or a multi-channel approach

What Does Marketing 101 Cover?

Positioning & Messaging

Use SEO research to identify the most profitable optimisations for your clinic
Ensure your brand and messaging is appealing to users
Ensure your website is optimised for high conversion rates
WHY? To ensure that all future marketing is targeted correctly.

SEO Fundamentals

Google Business optimisation & posts
Technical and on-page optimisation
Foundational link-building and citations
WHY? To establish a solid long-term base for SEO

Content Strategy and Creation

SEO-optimised content creation for your clinic
Target key SEO terms with condition, service and location pages
SEO-optimised blog content to target services and locations
WHY? To maximise search visibility and user engagement

Lead Magnet & List Management

Creation of an appealing lead magnet to drive email signups
Creation and implementation of professional email chain
Engaging mailing list management
WHY? To retain and remarket to site visitors, create authority and loyalty

Social Media Management

Creation and management of social media channels
Organic social outreach
Share your content and promotions to your socials
WHY? To maximise engagement, communications and loyalty

Tracking & Monitoring

Professional Google Tag Manager setup with custom event tracking and UTM
Variety of keyword monitoring techniques
Understand your KPIs and the numbers that count in your marketing
WHY? To make intelligent, evidence-based decisions

Want a Prosperous Future?

Why Marketing 101?

Our marketing 101 package is born out of our experience working with clinic owners. Many clinic owners want to try various marketing channels without ensuring the fundamentals for long-term growth are in place, creating an expensive and difficult chase after every new patient.

A Foundation for the Future

Marketing 101 provides a solid, professional foundation to build on in the future, knowing that all your future marketing activities will be backed up by solid retention, positioning and SEO growth strategies.

Client Testimonials

Specialist Channels

Once the fundamentals are in place, focus your efforts more deeply on one or more marketing channels

SEO

Improving your visibility on Google search

Digital Advertising

Advertising with Google Ads or social channels

Social Media

Grow your patients using social media management

Organic & PR

Real-world marketing, partnerships and press

Ready to Learn More?

Book a Free Strategy Call with me to discuss the best way forward for your clinic and how we might be able to help.

In a 30-minute call I’ll get to know your business and your goals, and share with you a roadmap for moving forward, including resources that aren’t available on the website.

Whether you choose to use our services or move forward on your own, you’ll be doing so in confidence with a framework to do the right things in the right order.

I look forward to meeting you.

Chris

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SEO Data & Guides

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Free Marketing Webinars

Mailing list subscribers get invites to our free weekly marketing webinars, and links to watch the replays. Join us every Friday to ask anything you want to know about marketing.

Latest Marketing News

Every week we’ll send you free marketing tips and advice, and the latest news from the world of search marketing and SEO.

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