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Marketing 101 Package

Start Right. Start Here.

Marketing 101 is the foundation of all our marketing packages. It’s a standalone service for smaller clinics, and the foundation of our service to larger clinics.

The basics of conversion, SEO, retention and comms are fundamental to all your marketing, now and in the future. With Marketing 101 we establish these effectively, providing a solid and durable marketing foundation.

People in a clinic that has amazing marketing


We will create a solid foundation that will support all of your marketing efforts now and in the years ahead.

Up to £300k clinic

We’ll work through these foundations without duplicating anything you already have in place. You can then build on them with various marketing channel options.

£300k+ clinic

We’ll work with you to review and maintain these foundations before working on broad multi-channel marketing and larger seasonal campaigns


Packages from startup practitioners to £1M clinics


We integrate seamlessly with you, your team and your freelancers


Our foundational Marketing 101 package is included for everyone


Take a focused route or a multi-channel approach

What Does Marketing 101 Cover?

Person using laptop

Positioning & Messaging

  • Use SEO research to identify the most profitable optimisations for your clinic
  • Ensure your brand and messaging is appealing to users
  • Ensure your website is optimised for high conversion rates
  • WHY? To ensure that all future marketing is targeted correctly.
Increase SEO ranking concept

SEO Fundamentals

  • Google Business optimisation & posts
  • Technical and on-page optimisation
  • Foundational link-building and citations
  • WHY? To establish a solid long-term base for SEO
Adult writing on notebook during a webinar

Content Strategy and Creation

  • SEO-optimised content creation for your clinic
  • Target key SEO terms with condition, service and location pages
  • SEO-optimised blog content to target services and locations
  • WHY? To maximise search visibility and user engagement
Peoples hands all together

Lead Magnet & List Management

  • Creation of an appealing lead magnet to drive email signups
  • Creation and implementation of professional email chain
  • Engaging mailing list management
  • WHY? To retain and remarket to site visitors, create authority and loyalty
Person using social media on smartphone

Social Media Management

  • Creation and management of social media channels
  • Organic social outreach
  • Share your content and promotions to your socials
  • WHY? To maximise engagement, communications and loyalty
Computer screen with pie chart

Tracking & Monitoring

  • Professional Google Tag Manager setup with custom event tracking and UTM
  • Variety of keyword monitoring techniques
  • Understand your KPIs and the numbers that count in your marketing
  • WHY? To make intelligent, evidence-based decisions

Want a Prosperous Future?

Why Marketing 101?

Our marketing 101 package is born out of our experience working with clinic owners. Many clinic owners want to try various marketing channels without ensuring the fundamentals for long-term growth are in place, creating an expensive and difficult chase after every new patient.

A Foundation for the Future

Marketing 101 provides a solid, professional foundation to build on in the future, knowing that all your future marketing activities will be backed up by solid retention, positioning and SEO growth strategies.

Client Testimonials

Specialist Channels

Once the fundamentals are in place, focus your efforts more deeply on one or more marketing channels


Improving your visibility on Google search

Digital Advertising

Advertising with Google Ads or social channels

Social Media

Grow your patients using social media management

Organic & PR

Real-world marketing, partnerships and press

Ready to Learn More?

Book a Free Strategy Call with me to discuss the best way forward for your clinic and how we might be able to help.

In a 30-minute call I’ll get to know your business and your goals, and share with you a roadmap for moving forward, including resources that aren’t available on the website.

Whether you choose to use our services or move forward on your own, you’ll be doing so in confidence with a framework to do the right things in the right order.

I look forward to meeting you.

Chris Dann


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