We work with osteopaths who want a top-level service from an agency who understands osteopathy and how to market it, and who care about your success and your budget.
We offer ongoing multi-channel marketing packages focused on organic growth, and simply-priced services in websites, SEO, PPC and social media.
I’m a digital marketing consultant specialising in healthcare clinics. I write about marketing for Osteopathy Today, the Co-Kinetic Journal and Physio First, and have spoken about SEO on the Osteobiz Podcast.
I look to work with ambitious clinics who want to get beyond cookie-cutter services and build a long-term plan that delivers lasting and measurable results. I’ve published how-to guides and case studies of our successes, and you can download our Guide to Physical Therapy SEO and Physical Therapy Keyword Guide for free.
I’m straightforward and easy to talk to, and work with a small team of colleagues and associates to produce work that you can rely on and which delivers results. Book a call today, and see how we can help you.
Creative & engaging marketing campaigns
Websites which convert visitors into patients
Increasing your Google rankings
Effective ad creation and management
Engaging social media management
You want to rank high on Google and benefit from an ongoing stream of organic traffic. We get it, so do we.
Osteopathy is unusual in having few or no sub-search terms. Other than ‘cranial’, users simply type ‘osteopath’. Osteopaths can broaden their reach by also optimising for conditions, or for related treatments such as dry needling.
But modern SEO is about more than keywords. Clinics that increase rankings work with us to create useful, shareable content and engage organically with their communities. Speak to us to learn how.
Need a new website, improvements or optimisations? We’ve got you. Websites are our first love.
In marketing your osteopathic practice, your website is the keystone that turns interested people into paying patients. You want a website that will be a powerhouse in SEO, engagement, and conversion.
We build stunning, high-converting websites for physical therapists, and also offer across-the-board web services from redesigns to content to hack repair to by-the-hour improvements and fixes.
Don’t cut corners here. Try us once and let us amaze you.
Our clients who succeed are not just great clinicians. They engage with their communities and build a following of people who love their vision and see the difference they’re making.
You might focus on creating brilliant, engaging content. You might run webinars or organise community events. You might guest post on relevant local blogs or appear on local media. We’ll find the right way for you and make a ton of noise about it.
This approach is baked into our marketing services. We build genuine followers and organic SEO because what we’re doing is good and worthwhile and we are here to make a difference.
If that resonates with you, we’re a good fit.
Used the right way, Google Ads can provide a predictable stream of patients at a reasonable Return On Investment. Used the wrong way they are money down the drain.
The right way starts with knowing the reason for the ad route. Often this means you’re slightly outside the geographical area you want to target, you have excess capacity, your SEO landscape is particularly competitive, or you’re a high-budget clinic who needs to hit all channels.
We offer Google Ad management at a price that won’t eclipse your ad budget, as part of a wider marketing package or as a standalone service.
PS: I should probably mention I’m Google qualified and that we increased a London gynae physio’s ad conversion by 300%, but I’m not a self-promoter…
There are many myths around social media. Many osteopaths feel they should be using it, but don’t know where to start.
In fact, social media is a main way of getting patients for only a tiny proportion of clinics. Even most large MSK clinics use it more to boost their reputation than to generate business.
If social is for you, we offer a few different options around content and management to help you get the best out of your social media presence.
You might also like to see the case study we carried out for Osteopathy Today on two osteopaths who use social media effectively.
We are proud to work with leading Physical Therapy organisations. Also see our media page.
Osteopath business coach Gilly Woodhouse has helped hundreds of osteopaths to run successful and lucrative practices
Specialist content and marketing service for physical therapy and publishers of the Co-Kinetic Journal.
Membership body for physiotherapists, publishing two journals and championing the Quality Assured Practitioner (QAP) and Clinic (QAC) schemes
Do you know what your patients are searching for online? We do. Download 3 free resources including our Physical Therapy SEO Guide, Keyword Guide, and market research survey.
On clicking the download button you will receive an email with a download link and be subscribed to our mailing list. Please allow 10-15 minutes. You can unsubscribe at any time.
Now available – the latest data on patients’ awareness of physical therapy and how they go about choosing a practitioner. Don’t market a clinic without it!
See how to use SEO data to write a title tag and meta description for your MSK physio clinic.
I’ve written another article for the Co-Kinetic journal, this time on using content to target niche SEO markets. Read the whole article online.
The world of SEO is constantly changing, so what do you need to know to effectively boost your clinic SEO in 2023? Here’s a quick
How SEO works for healthcare clinics. Understand keywords, Google Business Profile, your website, E-A-T, link-building, and how to choose your priorities.
You’re here because you’re interested in marketing your clinic. I’m here because I love marketing clinics.
Drop me a line and let’s chat. There’s no hard-sell, I’ll enjoy hearing about your practice and sharing with you what I’ve learned from marketing others like you. If I think we’re a good fit to work together I’ll explain our services in more detail.
Fill in the form and we’ll arrange a time for a Zoom call. We normally talk for about a half hour.
Chris
Book a call and start growing your practice
Market Your Clinic Online
34 Windmill House
Waterloo
London SE1 8LX
Market Your Clinic Online is a trading name of Red Balloon Web Limited
